• Who is entering into the agreement and the purpose of the agreement

• Package options and services to be provided

• Description of pages to be edited and what editing entails

• What deliverables your client can expect

• How many revisions may your client request, and what is the cost of additional revisions?

• The length and duration of the project

• Price of the services

• Methods of payment accepted

• Payment policies (initial payment, retainer/deposit, final payment, refunds, etc.)

• What happens if the situation arises of a late payment

• Policy on refunds

• Policies around rescheduling, cancellations and early termination fees

• Relationship of the parties (ie. the SEO is hired an an independent contractor, not an employee)

• Responsibilities of the client, including providing materials, copy, logins, etc., and by what date

• Who owns the copyright and intellectual property rights

• Option for the client to purchase an extended license for a set fee

• Ability for the SEO to use photos of the clients project for use in online advertising

• Agreement to give the SEO creative license

• Ability for the SEO to take on other business activities and clients during the agreement

• What happens and what reimbursement is required if the client terminates the agreement

• What happens if the SEO is incapacitated and unable to perform the services

• Standard legal clauses including: Representations and warranties, confidentiality, limitation of liability, dispute resolution, compliance with law, amendments, waiver, notice, indemnification, merger, and force majeure

This is an essential contract for any SEO specialist who is providing services to clients.

This agreement defines the relationship between you and your client and will start your work together off on the right foot, with clear expectations and responsibilities of both parties.

Instant access to:

• An instruction guide on how to edit & use your template

• Your legal template in .docx format which may be edited in any word processor or Google Docs

• Highlighted sections and instructions in the template on how to properly customize it to your business